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Are your online
marketing efforts
working?

Get answers.

Take action.

Get in touch
Are your online
marketing efforts
working?

Get answers.

Take action.

Get in touch

It’s time for an Independent Digital Audit.

Let’s face it, online marketing can be confusing.
With so many platforms and acronyms, it’s hard to know if you are doing the right things.

Our Independent Digital Audit (IDA) reviews a business’ entire digital footprint. Our clients gain clarity, direction and growth opportunities.  Our insights are comprehensive, objective and holistic. 

Our recommendations are independent, honest and actionable.

We help all types of businesses put their best foot forward. 

Get in touch

Our Recent clients

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Road-to-Dakar_Sponsor-logos-2023_Speedcafe
FLO001+Flowpresso+logo_peachy+beige
Pork Slider
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Yu Mei
Meli Studio
AMI
Mcdowells
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Surf lakes Slider
ge get Slider
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24hr Slider

That’s where we come in.

Our Independent Digital Audit (IDA) is quick, safe, simple and cost-effective. After going through your online marketing assets (that’s your website, paid ads, SEO, socials and anything else) we deliver actionable recommendations for results.

It gives you a customised action plan to increase your digital presence and boost your business’ bottom line. You’ll gain clarity, peace of mind and tangible results. Our process is safe and stress-free.

And if that sounds easy, it’s because it is! We provide the simple steps, you gain the confidence to do the rest.

Advice without the upsell.

No strings. No upselling. Receive an unbiased analysis and the simple steps for you to implement change. 

Knowledge is power. Gain confidence to take action. Choose to implement our recommendations yourself or with the help of your preferred agency.

We are not a digital agency.

Unlike other audits on the market, we do not profit from an audit’s findings and recommendations. The only motive driving us is your best interests, making IDA audits the most reliable and trustworthy. 

An IDA report will include a thorough review of your online marketing efforts, as well as honest and clear recommendations to guide your future actions to see results. It’s advice without the upsell.

Be more competitive in winning customers.

Maximised value for your online marketing dollars.
Competitive advantage in your industry.

Improved client experience.

It’s the new essential service for business owners.

A business’ digital presence has never been more vital to its success. Yet, finding the time and knowhow to create successful digital strategies can be overwhelming. Stabbing in the dark with a haphazard approach is a waste of precious resources.

Backed by a global team of online specialists, Independent Digital Audit combines technical automation with expert insight.

Is it time for your independent digital audit?

In just four short weeks, your business will have been evaluated and a comprehensive report provided to you. Our expert and friendly team is here to walk you through the process from start to finish.

Get in touch

How an Independent Digital Audit works​
1

You share secure access
to your online platforms.

2

We go in and investigate.

3

We share expert recommendations tailored to your business goals.

4

You take our advice and grow your business.

What Our Clients Say.

“An IDA audit was a great idea to help us stay on top of our ongoing SEO requirements and to obtain a clear picture about how we are set up, our performance, and what to prioritise as we move forward.”
Angela Ward
Angela WardExecutive GM of Digital and eCommerce, Rodd and Gunn
“Before the IDA audit, traffic to our site was our biggest issue. The audit enabled us to consider different strategies to get the right people to the site. And the right people means more sales.”
Feels Botanical
Feels BotanicalBlake Vanderfield-Kramer, Feels Botanical’s co-founder
“I saw value in the audit from day dot. I knew the financial return would be far greater than the initial investment. And it was.”
Surf Lakes
Surf LakesWayne Dart, General Manager Global Operations II Media and Sales Manager Surf Lakes International
“The audit reporting and dashboard is so easy to understand and to action. It’s presented very clearly, spelling out every issue and what to do about it. Our team extracted it and sorted it by priority, and are systematically working through the list with the help of our agency… Money well spent!“
Angela Ward
Angela WardExecutive GM of Digital and eCommerce, Rodd and Gunn
“If a business’s online presence affects their revenue then the cost of the audit is going to be worthwhile. It sets you up for success and it delivers on your return.”
Feels Botanical
Feels BotanicalBlake Vanderfield-Kramer, Feels Botanical’s co-founder
“The audit made us realise how many things need fixing. The audit really gave us clarity, and we’ve stopped throwing the budget away. Simple errors have such a big impact, so it’s been so fantastic to see them rectified.”
La Casa del Caffe
La Casa del CaffeNicole Kennedy, La Casa del Caffe Marketing Manager
“Independent third party auditing around online marketing should be handled in the same way as all other areas of due diligence.”
Succession Plus
Succession PlusCraig West, Succession Plus CEO and Founder
“Before the IDA audit, traffic to our site was our biggest issue. The audit enabled us to consider different strategies to get the right people to the site. And the right people means more sales.”
Feels Botanical
Feels BotanicalBlake Vanderfield-Kramer, Feels Botanical’s co-founder
"I liked how detailed the report was, and how it was summarised in terms that were easy for us all to understand and then put into action.”
Australian Pork
Australian PorkEunbi Lee, Marketing Director, Australian Pork Limited
“Even though we use an external digital agency that we trust, the IDA report gave us a lot of comfort knowing that we aren’t wasting our money. That’s value for money.”
Succession Plus
Succession PlusCraig West, Succession Plus CEO and Founder
We’ve seen other audit reports before. You’re left to comb through a lot of technical data to try and figure out the actionables… The IDA report quality impressed us the most. Having a clear, laundry list of priorities for our team to action was so great.
Australian Pork
Australian PorkEunbi Lee, Marketing Director, Australian Pork Limited
“The resulting report has identified a number of gaps in Surf Lakes’ digital planning and has provided data that will be vital in our roadmap for future marketing success.”
Surf Lakes
Surf LakesWayne Dart, General Manager Global Operations II Media and Sales Manager Surf Lakes International
“Analytics is helpful, but we needed more. The IDA audit gave us what we needed to create a clear 12-18 month marketing strategy, across all platforms, that google analytics couldn’t provide”
Surf Lakes
Surf LakesWayne Dart, General Manager Global Operations II Media and Sales Manager Surf Lakes International
“I was blown away by the detail provided in the audit, and the easy-to-follow format. It’s clear and precise on what needs to be done, and how to deliver it. It’s really, really amazing.”
Feels Botanical
Feels BotanicalBlake Vanderfield-Kramer, Feels Botanical’s co-founder
“Even before receiving the report, we thought it sounded like value for money. After seeing the report, we thought, Yes!! This is definitely value for money.”
Australian Pork
Australian PorkEunbi Lee, Marketing Director, Australian Pork Limited
“The audit helped us really work out a plan to grow these revenue streams. There are so many opportunities to improve our digital strategy and stop wasting money."
La Casa del Caffe
La Casa del CaffeNicole Kennedy, La Casa del Caffe Marketing Manager
“Working with IDA was awesome from start to finish. The audit was really easy to understand and insightful. It included everything we wanted.
Surf Lakes
Surf LakesWayne Dart, General Manager Global Operations II Media and Sales Manager Surf Lakes International
“The audit identified significant issues we were able to immediately rectify, guidance and vision for growth. I could not be more impressed with this service.”
Nookie
NookieNikita Sernack, Founder / Creative Director, Nookie
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Why You Need a Great Keyword Strategy

A robust online presence is critical for businesses of all sizes. A well-designed website is one essential component of this presence, but more is needed. Websites should also be optimised for search engines. This is where a good keyword strategy comes in. What is a keyword strategy? A keyword strategy involves selecting and utilising specific keywords and phrases to attract more targeted traffic to your website and improve visibility and search engine ranking. Implementing a keyword strategy is considered industry best practice for all businesses with an online presence. Typically, keyword research is undertaken to identify the most relevant and high-traffic keywords for a particular industry or niche. Once these have been identified, they are used in various on-page and off-page SEO tactics. These include website and blog content, meta tags and backlinks. Better Search Engine Ranking A keyword strategy helps ensure that your website appears at the top of search engine results pages (SERPs) for relevant searches. Search engines use complex algorithms to determine which websites are the most relevant and useful for a given search query. By incorporating relevant keywords into your website’s content, you will increase your chances of appearing at the top of the SERPs for

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A Strategic Approach to Digital Growth

In today’s competitive digital landscape, businesses of all sizes depend on a well-structured website optimised by a solid digital strategy to thrive. A strategic approach can significantly impact online performance, attracting the right audience and drive meaningful results. Neglecting it could be dire.  This doesn’t mean blindly throwing money and time at your website, SEO and paid campaigns. First, you need to understand the current state of your digital landscape. Once you know better, you can do better.  Online success is multifaceted. Therefore, pay attention to each of the following areas in order to support a thriving online presence. Independent Digital Audit’s comprehensive reporting provides a holistic overview of your current performance as well as practical ways to improve.  Define the Purpose of Your Website and Attract the Right Audience Knowing your website’s purpose is the foundation of an effective digital strategy. Is it B2B (Business to Business) or B2C (Business to Consumer)? Is it an information resource or an e-commerce site?  Next, define your audience. Understanding your target audience and their needs allows you to tailor your site’s structure and content to them. Aligning your website’s purpose with your audience’s expectations creates a user-centric experience that increases the likelihood

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How to Find Your Target Audience in 5 Simple Steps

Your business is a needle in the digital haystack. So, how can you stand out, reach the right people and maximise conversions? Understanding your target audience is essential to increase online sales successfully. Here are five questions that will help clarify who your dominant audience is and how best to target them.  Where does your customer live? Location, location, location.  Every business should know where its customers are coming from. Local brick-and-mortar businesses need to acquire customers within a physical radius so should direct marketing efforts to their local vicinity. eCommerce businesses can broaden their reach, in many cases by distributing goods internationally. However, even eCommerce stores should narrow the locational demographics to help funnel marketing efforts more effectively. Use analytics to monitor where your current and potential markets are based. Create a strategy that utilises your advertising and marketing dollars accordingly.  Buyer Persona Determine who has an interest in, or need for, your product or service, as well as the financial means to purchase. A person looking for luxury European river cruises will most likely differ dramatically from those in the market for maternity bras, boutique beer, video games or music festival tickets. Get clarity around your buyer persona. What

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So Much More than Just an SEO Audit

A strong digital presence is a complex ecosystem. Therefore, its management requires a holistic approach. Even a minor issue in one area can substantially impact success in another area.

We are unique because we look at your entire digital ecosystem. We consider how every insight impacts other areas of your business’ digital health.

Our reports are tailored to each business’ specific industry, online presence, current activity and business goals.

Get your copy

Contact us now if you would like a digital copy of our IDA Booklet on the benefits of an independent digital audit, addressing the main questions around the audit. Available free for all businesses considering an IDA audit report.

Get in touch

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